Fractional CMO · Strategic Marketing
Fractional CMO leadership for companies in CPG, durables, and manufactured goods. 26 years building the brand, product, and go-to-market strategies that drive real revenue growth across B2B, B2B2C, and D2C.
The Trigger Moments
Companies don't hire a fractional CMO at random. They hire one when something specific is happening, and execution alone won't solve it.
A new product, brand, or category move is coming. The strategy can't be wrong, the positioning can't be soft, and the go-to-market plan has to land the first time. The cost of getting this wrong is twelve to twenty-four months of recovery.
If you're building toward a launch and the marketing strategy isn't yet built to match the size of the bet, that's exactly the situation I'm built for.
The team is busy. Campaigns are running, agencies are billing, dashboards are full. But nobody is connecting the activity to the revenue line, and nobody is making the strategic calls that should be made before the work begins.
If your marketing function is executing well but thinking thin, that's exactly the situation I'm built for.
Marketing budget is up. Results are flat or down. Share is moving the wrong direction, customer acquisition costs are climbing, and the board is asking harder questions every quarter.
If you're spending more on marketing and the numbers are moving the wrong way, that's exactly the situation I'm built for.
About
Enterprise rigor plus growth-stage execution. That dual lens is rare in the fractional CMO market, and it's exactly what compounds marketing into real revenue.
Hi, I'm Jackie. I've spent my career building the marketing engines behind category leaders in CPG and durables. I partner with companies looking for senior marketing leadership that operates inside the business, not above it.
I speak the language of CPG and durables. Brand strategy, product positioning, go-to-market planning, and channel execution. The full marketing stack for companies that build, market, and sell real products.
Twenty-six years across Cargill, Polaris, Toro, Best Buy, Geek Squad, and King Technology. I learned how category leaders operate at Fortune 500 scale, then embedded inside growth-stage companies to apply that discipline where it matters most.
I work embedded, not detached. I take the strategy, own the roadmap, and stay with your team until the numbers move.
Results. Measured.
Marketing that earns its place on the P&L. Here's what that has looked like across five engagements.
Revenue growth with current D2C client over a 20-month engagement.
Company growth at King Technology in under 8 years, with 7 consecutive record-breaking years of sales.
Market share at Polaris from the #3 position in 10 months, with an 11-point lead over the nearest competitor.
Amazon storefront built and scaled, with full brand registry protection and counterfeit enforcement.
Market reach expansion through digital transformation, including SEO, paid search, paid social, Amazon, and a proprietary app.
Testimonials
Senior operators, creative leaders, and research partners who have worked with me across multiple companies and campaigns.
Jackie is the kind of partner you don't want to let go of. She earns your trust fast, brings senior-level thinking to every problem, and stays until the results show up. We're up 554% since we started working together.
Jackie is one of the few marketing leaders I've worked with who treats creative as a strategic discipline, not a deliverable. She comes in with a clear point of view, pushes the work to be sharper, and protects the brand at every turn. She made me a better creative director.
I've worked with Jackie for seven years across multiple companies and category challenges. She asks the questions other marketing leaders don't think to ask, takes research seriously as a strategic input, and turns insight into action faster than anyone I've partnered with.