Questions worth answering.

Outcomes depend on the engagement, but the pattern is consistent: a marketing function that compounds, paid for by the growth it produces. In past engagements that has looked like 4.5x company growth over seven years, market share moving from #3 to #1 in ten months, and current revenue growth of 554% with an active D2C client. The work is built around the metrics that matter to your P&L, not vanity metrics or activity reports.

Agencies execute campaigns. Consultants deliver recommendations. A fractional CMO owns the function. I take the marketing strategy, own the roadmap, and stay embedded with your team until the numbers move. The work happens alongside your people, not in a parallel deck or a quarterly review. You get senior leadership operating inside your company, sized to the moment your business is in.

The right fit is less about revenue size and more about stage. Companies that benefit most are ones that have outgrown a marketing manager but aren't ready for, or don't need, a full-time CMO. That can mean a $5M company preparing for a growth stage or a $200M company adding senior leadership to a specific business unit. The common thread is a leadership team that wants marketing operating at the strategic level, not just the execution level.

Primarily CPG, durables, and manufactured goods. The work has spanned agricultural CPG at Cargill, powersports durables at Polaris, outdoor durables at Toro, consumer retail at Best Buy and Geek Squad, water-care CPG at King Technology, and a current D2C consumer brand. The pattern recognition across categories is the differentiator. The principles of brand strategy, product positioning, go-to-market, and channel execution transfer cleanly across consumer-facing businesses that build, market, and sell real products.

Marketing strategy doesn't move the numbers in six weeks. The discipline of staying embedded long enough to set the strategy, build the team's capability, execute the roadmap, and see the numbers move is what separates real fractional leadership from advisory work. Six months is the minimum window where the work compounds. For special situations, particularly companies with a defined project scope or a clear inflection point, the structure can flex.

I work embedded, not detached. The strategy work is mine to lead, but the execution happens alongside your team. That means partnering with your existing marketing manager, agency, designers, and channel teams, not replacing them. The goal isn't to create dependence on me; it's to build a marketing function that operates at a higher level when I leave than when I arrived.

The Discovery Call is built for exactly that question. Twenty-five minutes, no obligation, structured to figure out whether the work I do is the work you need. If it's not the right fit, I'll often know who is.